top of page
the-iconic-logo-vector.png

MARKETPLACE PROPOSAL

charlottemercy-white-feb19.png

TIMELESS HANDCRAFTED EYEWEAR

Every brand should have purpose and meaning,

 

This creates value which plays on preference and perception. 

 

We get that, we don't deny that.

 

But this is where we are choosing to step back, not resist.

We don't set out to create a brand that is selling you a cult or trend,

 

specific to a gender, drives on the "cool" of rebellion or even

 

shifts a new movement and plays on the now and what is.

 

We accept that we have to mannequin our product

 

and that is going to be a reflection of who we are

 

and even make you feel a certain way.

 

But that is exactly what this is all about,

 

creating an identity purely open for interpretation. 

WITH MERCY

CELEBRITIES

Worn by Elsa Hosk, Bella Hadid, Kyle Kuzma, ASAP Nast, Alessandra Ambrosio + more

CREATIVES