THE ICONIC | CHARLOTTE MERCY

MARKETPLACE PROPOSAL

TIMELESS HANDCRAFTED EYEWEAR

Every brand should have purpose and meaning,

This creates value which plays on preference and perception.

We get that, we don't deny that.

But this is where we are choosing to step back, not resist.

We don't set out to create a brand that is selling you a cult or trend,

specific to a gender, drives on the "cool" of rebellion or even

shifts a new movement and plays on the now and what is.

We accept that we have to mannequin our product

and that is going to be a reflection of who we are

and even make you feel a certain way.

But that is exactly what this is all about,

creating an identity purely open for interpretation.

WITH MERCY

CELEBRITIES

Worn by Elsa Hosk, Bella Hadid, Kyle Kuzma, ASAP Nast, Alessandra Ambrosio + more

CREATIVES

Worn by MVB, Claire Rose, Maya Stepper, Endlesslyloveclub + more

GLOBAL CAMPAIGNS

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PASADENA

OUR GLASSES

We patiently consider every element in the design process to provide you with a treasurable piece.

Each model of frame is hand crafted and unique in design materials required to execute the finished product. We use both stainless steel and cellulose acetate which is a plant-based (non-petroleoum) plastic known for its use in high end fashion sunglasses due to its transparency, rich unique colours, strength and light balanced weight.

We individually source and hand pick our acetates and plating finishes for each silhouette to ensure that it is perfectly pared back with the right elements. Our glasses are then fitted with Nylon (Stainless Frames) or CR-39 (Acetate Frames) lenses, both known for there superior vision characteristics and natural state scratch and abrasion durability.

Each glass goes through multiple steps before it is laser engraved and then hand painted, crafted and polished before being built with stainless steel hinges and teflon coated lock screws to ensure a superior build and longevity. Supplied in a premium vegan leather case to treasure.