TIMELESS HAND CRAFTED EYEWEAR
Every brand should have purpose and meaning,
This creates value which plays on preference and perception.
We get that, we don't deny that.
But this is where we are choosing to step back, not resist.
We don't set out to create a brand that is selling you a cult or trend,
specific to a gender, drives on the "cool" of rebellion or even
shifts a new movement and plays on the now and what is.
We accept that we have to mannequin our product
and that is going to be a reflection of who we are
and even make you feel a certain way.
But that is exactly what this is all about,
creating an identity purely open for interpretation.